For anyone with an app idea for their business and no coding background

You have the idea. Build the app yourself.

I am Ashley, a working esthetician. I built SlickChart, the app I run my own practice on, with Claude. I had no coding background. I did it between clients. This is the exact roadmap I used, written so it works for any kind of business: your idea, your customers, your rules, in an app that you own and can change whenever you want.

Run a beauty business? There is a version written for your trade, with prompts for deposits, fills, consent forms and patch tests. See the Beauty Biz App Build Roadmap →

What you get

The Master Build RoadmapEvery step in order, from your first prompt to a live app people can open and add to their home screen, with the business, the brand and the launch running alongside it. It saves your progress.
Every prompt, already writtenEach one sits on the step it belongs to, fills in with your app's name, who it is for and the one job it does, and tells you where to paste it.
A 22 minute walkthroughMe, showing you how to use it and what not to get wrong.

$97, once.No monthly fee to me. Every update free.

Instant access, the second you pay. Opens in your Claude account.

SlickChart, the app I built for my own practice. Shown with sample clients.

Sound familiar?

The code is not the hard part anymore. The order is.

You have had the idea for a while. Maybe it is a tool your customers keep asking for, or the software you pay for every month that never quite fits how you work.

Claude can write the code now. What it cannot do on its own is tell you what to do first. Some steps wait on other people. Some only work if something else is already in place. Do them in the wrong order and you lose weeks, or build something twice.

Where do I even start?A blank chat box, and no idea which question to ask first.

The waiting nobody mentionsApp store accounts, business paperwork and reviews all sit with someone else. Start them late and they block you at the end.

It almost worksYou get something that looks right, then one change breaks three other screens, and you cannot tell why.

How the roadmap works

Four things run at the same time

Building the app is only one part of putting an app into the world. The roadmap runs four tracks side by side, ordered so nothing blocks anything else.

Build

The app itself, from a clickable demo to a live app with sign-in, saved data and payments if you need them.

Business and money

The paperwork and getting paid, started early, because some of it waits on other people.

Brand and stores

How it looks, your name, your icon, and the app stores if you choose them.

Launch

People finding out, from one person testing it to your landing page and a weekly blog.

There are two finish lines, and you choose. The first is a live web app people can open and add to their home screen. The second is the app stores, which is optional. Everything before that choice is the same either way.

One of them, word for word

I am building {your app} for {who it is for}. The one job it does is {the job}.

I have made a Claude Project for this app. Help me set it up properly.

Tell me exactly what to put in the project knowledge so every future chat already understands my app, and what I should NOT put in there. Then write me a short project description I can paste in.

You copy it, you paste it, and you check what comes back. The roadmap puts it on the step it belongs to.

Why I built it

I am not a tech person. I am the one with the clients.

I needed my client notes, photos, forms and homecare plans in one place that worked the way my room works. Nothing I paid for did all of it. So I built it, at night and between appointments, with Claude doing the code and me deciding what it should do.

I could not afford to do anything twice. So before each step I looked it up until I was sure. That turned into thousands of hours of research and testing, and then into this roadmap.

You do not write code. You describe what you want in plain words, you copy and paste what the roadmap gives you, and you check that it works. The skill you need is the one you already have: knowing exactly what your app should do for the people who use it.

If I could build mine, you can learn to build yours.

It grows when you do

Your app changes the day your business does

Software you rent changes when its company decides to. Your own app changes when you decide to.

New service? New price? Your customers keep asking for the same thing? You describe the change in plain words, Claude makes it, and you check it.

The roadmap ends with the prompts you keep using for that, and agents that keep your app running: a daily check, a weekly feedback summary, and a monthly look at renewals and store rule changes.

Be honest with yourself

What you give up when you own it

Owning your app is a real trade. Here is the other side, before you buy, not after.

What you give up

Someone else fixing it. If something breaks, you and Claude fix it. The roadmap has a prompt for exactly that, but it is your job.
Some of your time. Building it takes weeks, at your own pace, and it needs a little care after.

What you get

Your rules. It does what your business needs, not what suits every business.
Your data, all of it. Every record is yours to keep, back up and take anywhere.
Costs you can see. Your running costs are the plain ones listed below.

The hard part, already done

The right prompt is the hard part. I did it for you.

Anyone can type a request into Claude. Getting back exactly what you wanted is the hard part. It comes down to the prompt: what to ask, how to word it, what to tell Claude not to touch, and which one comes first. I put thousands of hours into working that out on my own app.

So you skip it. Every prompt that worked is here, in order, with exact directions: where to paste it, what you should see come back, and what to check before the next step. You copy, you paste, and Claude does the work with you.

It is one live page you work inside. You tick steps off, it remembers where you got to, and a short walkthrough video shows you how to start.

A prompt from the Master Build Roadmap, marked Claude Chat, for setting up a Claude Project, with a Copy button.

Every prompt says where it goes, and has a copy button.

What you get

Everything, on one page, for $97

One. The spine.

The Master Build Roadmap

Every step, plus an ongoing section. One page that lives in your own Claude account and is yours to keep.

Every step, one after the other, with a box to tick.
Four colour tracks, so nothing gets forgotten.
Optional steps clearly marked.
Your progress saves on its own.
Print it if you like paper.

Two. The engine. The part that took the longest.

The prompt library

Built into the steps. Not handed to you as a separate list you have to work out how to use. Getting each prompt to make exactly the right thing, and in the right order, is where those thousands of hours went, and a prompt run in the wrong week is what costs people a month.

Fills in with your app name, who it is for and the job it does.
Labelled Claude Chat or Claude Code.
A copy button on every one.
A prompt builder for anything new: fill in the boxes, copy the result.
All gathered in one place too, for when you know what you need.

Three. The head start.

The 22 minute walkthrough

Me, walking you through the page and the few things that are easy to get wrong.

How to set the roadmap up and keep it.
Claude Chat and Claude Code, and why it matters.
Why the app stores are optional.
Exactly what to do first.

$97 once. Instant access, and every update to the roadmap is free forever.

The whole build

The whole build, week by week

The weeks show the order, not a deadline. Go at whatever pace your life allows.

Week 1

Set it up, and design it before you build it

Your accounts, a Claude Project for your app, the questions that decide what it needs, and a clickable demo before any real code.

Week 2

Make it real and put it live

Claude Code and GitHub set up once, standing rules so Claude changes only what you ask, and your app online.

Week 3

Put something real underneath it

A database if your app needs one, your keys kept out of the code, a health check, and payments if you charge.

Week 4

Test it properly, then show one person

Claude tests every screen and tries to break it, you fix one thing at a time, your privacy policy goes live, and one real person tries it.

Week 5

Brand it, and make it installable

Your look, your icon, and the pop-up that shows people how to add it to their home screen. This is the first finish line.

Week 6

The app stores, only if you want them

Marked optional, because for many businesses it is.

Weeks 7 and 8

Handle the reviews, then launch

Store reviews if you went that way, then launch day: one post, one link, one instruction.

After

Get found, and keep it running

Your landing page, a weekly blog helper, and agents that watch your app for you.

Every step, and you know what each one contains before you buy.

One example of what I mean

The step people find out about too late

Start the paperwork while you build, not the week you need it

If you want Google Play, registering as an organization skips a testing rule that otherwise holds up your first release. That registration needs a D-U-N-S number, and getting one waits on someone else.

So the roadmap has you request it while you are still building, weeks before the stores. By the time your app is ready, it is waiting for you. That is this whole thing in one example. Not the code. The order.

Be honest with yourself

Who this is for

This is for you if…

You already have an idea for an app, for your business or your customers.
You have never written code and you do not want to learn a language.
You would rather follow a checklist than look all of this up yourself.
You can find a few hours a week.

This is not for you if…

You are still looking for an idea. This helps you build one, not find one.
You want someone to build it for you. You still do the work.
You want live calls or a group. There is neither, on purpose.
You want a promise about money. Nobody can give you that.

No surprises after you buy

What building your app actually costs

Not what this costs. What your build costs, so you can decide before you spend anything. Most of it is free, optional, or only matters if you go to the app stores.

What	Cost	When
Claude, paid plan	$20 to $100 a month	Day one, for the full build. This is your real cost. (The free starter does not need it.)
GitHub	Free	Never, for what you need.
Vercel hosting	Free, then about $20 a month	Free while you build and test. Its free plan is for personal use, so once your business runs on your app, you need the paid plan.
Database	Free to start	Only if your app has to remember things.
Stripe	% per sale	Only if you charge, and only when money actually moves.
Domain name	$12 to $20 a year	Optional. The free address works fine.
Apple Developer	$99 a year	Only if you go to the App Store.
Google Play	$25 once	Only if you go to Google Play.

Once people use it, plan on your Claude plan plus hosting each month, and card fees if you take payments. The app stores are optional, and the roadmap says so in writing.

Before you decide

Questions people ask

I am not a tech person. Can I really do this?

I am not one either. I am an esthetician. You will not write code. You will describe what you want, copy the prompt the roadmap gives you, paste it, and check that it works, one step at a time. If you can follow a recipe or a checklist, you can follow this. It still takes real time and attention, and you do the work.

Will it work for my kind of business?

The roadmap is not tied to one trade. Every prompt fills in with your app's name, who it is for and the one job it does, and Claude interviews you about your business before it builds anything. If you run a beauty business, the Beauty Biz App Build Roadmap is the better fit, because its prompts are already written for your trade.

Can I take card payments?

Yes, if you charge. The roadmap sets up payments through Stripe, sold on your website rather than inside the app, so card numbers never touch your app.

What about my customers' private information?

It is yours to protect. The roadmap has Claude test whether one person could ever see another's information, keeps keys and passwords out of the code, and has your privacy policy live before anyone else uses the app. If your business has special rules for the information it keeps, check with a professional before you store it.

Do I need to know how to code?

No. And you will not learn a coding language here. You will learn how to tell Claude what to build, how to check what comes back, and what to do in what order. That is the real skill now. You do not need to know how to read or write code. You just have to be good at following directions.

Is this just a list of prompts?

No. A prompt that makes exactly what you want is the hard part, and knowing which one to run first is the other half. Each prompt here was worked out over thousands of hours on my own app, and each one sits on the step it belongs to, with directions for where to paste it and what to check. Some steps will not even work unless something else is true first. That is why the prompts sit on the steps instead of in a list.

What do I need before I start?

A Claude account on a paid plan, and a clear idea of how your business runs. That is it. The first thing the roadmap does is walk you through opening your accounts, one step at a time.

The free starter is different. That one is much smaller, and a free Claude account handles it, so you can see what this feels like before paying for anything. The full build is a different amount of work, and that is where a paid plan matters.

Is this a course with modules and hours of video?

No, and that is on purpose. There is one 22 minute video, and its whole job is to hand you the roadmap and show you how to use it. The roadmap is the product. You do not need me talking for eight hours. You need to know what to do next.

Do I have to put my app in the app stores?

No, and this surprises people. What you build works in any browser, on any phone or computer. People can add it to their home screen and it works like a normal app. The stores are one extra step, they are marked optional, and plenty of businesses never bother.

How long does it really take?

It depends on your app and how much time you have. The roadmap is laid out in weeks so you know the order, but they are a guide, not a deadline. Go at your own pace and nothing breaks.

What if I get stuck?

The roadmap has a prompt for that too. It is a way of describing what broke so Claude can actually fix it instead of guessing. Claude is your help desk here, and it is awake at two in the morning, which no person is. There is no coaching included and I want to be straight with you about that.

Why is it only $97?

Because the work is already done. I built this for myself first and I am not rebuilding it for you. So the price is not paying for my time. It is paying for the research you get to skip. I would rather this be an easy yes.

Do I get updates?

Yes. Free, forever. When I make the roadmap better, your link shows the better version. You do not buy it again and there is nothing to download.

Will this make me money?

I cannot promise you that, and I would not trust anyone who did. What I can give you is the exact process I used, in the strategy that worked, including my mistakes. What you build with it is yours.

How do I get access after I pay?

Right away, on the screen, the second your payment goes through. You also get your links by email. Open the roadmap in your own Claude account, pin it, and it lives in your sidebar from then on.

You need a Claude account to open it. A free account is enough to open and read the roadmap, so you can sign up at claude.ai the day you buy. You will want a paid plan when you start building, in week 1.

Can I get a refund?

No. You get the whole thing instantly, so there is nothing to give back. All sales are final. That is exactly why this page tells you what is inside, what your build will cost, and who this is not for, before you pay instead of after.

An app built for your business, that you own.

You already know exactly what your app should do. The roadmap turns that into an app, one copy and paste at a time. I did it between appointments. You can learn to do it too.

$97

one payment. yours forever. every update included.

Instant access, the second you pay.

If today is not the day

Start with a clickable demo, free.

No hard feelings if $97 is not right now. There is a free starter that turns your idea into a clickable demo of your app, on your phone. No card, no trial, no catch, and a free Claude account is enough to do it. That is the difference between the two: the build above is where a paid Claude plan earns its keep, and this is not.

It is the first step of the roadmap above, and it shows you exactly where the wall is, which is the part nobody warns you about.

Get the free starter →