For estheticians, lash and brow artists, nail techs, hair stylists and cosmetologists, massage therapists and tattoo artists
Stop renting your booking app. Build your own.
I am Ashley, a working esthetician. I built SlickChart, the app I run my
own practice on, with Claude. I had no coding background. I did it between clients. This is the
exact roadmap I used, now with prompts written for beauty businesses like yours. An app that works
the way you work, that you own, and that changes whenever your business does.
What you get
The Beauty Biz App Build RoadmapPick your trade and your features, then follow every
step in order, from your first idea to moving your clients onto your own app. It saves your progress.
128 prompts, written for beauty businessesAn interview built for what you do, the core every
beauty app needs, and a prompt for each feature: deposits, fill windows, consent forms, patch tests,
formula cards, aftercare and more.
A 22 minute walkthroughMe, showing you how to use it and what not to get wrong.
$97, once.No monthly fee to me. Every update free.
Instant access, the second you pay. Opens in your Claude account.
SlickChart, the app I built for my own practice. Shown with sample clients.
Sound familiar?
You pay every month for software that was not built for you
You pay for your booking app every month. You build your client list inside it.
Then the price goes up, or a new fee shows up, and you have no say.
It does most things fine. But it was built for every salon in the country, not
for your services. Your fill window, your deposit rules, your consent forms, your patch
tests. So you work around it with notes, screenshots and paper.
And if you ever want to leave, your client list usually comes with you. Your notes
and visit history often take a support request.
Price changes you did not chooseBooking apps change their plans and prices,
and what you pay is up to them, not you.
A cut of new clientsSome apps take a share of a new client's first visit
when that client finds you through their marketplace.
Built for everyone, so not for youThe things that make your work yours
end up in a notes box, or in another app you also pay for.
Built for your trade
It starts by asking what you do
The first thing on the roadmap is a picker. You choose your trade, or a mix of
them, because a lot of us do more than one thing: skin and lashes, hair and nails, tattoo and
piercing. Something not on the list? Type it in. The roadmap then ticks the features your kind of work
usually needs, and you untick or add whatever you like. It only shows you what fits your work, and
every other feature is one tap away, from card on file and loyalty cards to classes and bridal
bookings. Want something nobody thought of? Type your own idea, and it gets its own prompt, with
tips on how to ask for exactly what you want.
EstheticianMed spa, injector, laserLash and browPermanent makeupHair, color, extensionsBarberNail techMassage and bodyworkSpray tanWaxing and sugaringTattooPiercingMakeup artistBraids and locsTeeth whiteningBody contouring
Pick more than one and the roadmap builds for the mix: services clients book
together in one visit, what has to wait after what, and which forms and rules belong to which
service.
Then Claude interviews you, one question at a time, with questions written
for your trade: your fill window, your touch-up policy, your patch tests, what you write down after
a visit, what you check before you start. Every answer becomes your setting, because every
artist does it a little differently.
Timing that knows your services
Fill and touch-up windows, where the price depends on time since the last visit.
Processing time you can book into, so you take someone else while color processes.
Add-ons that change time and price, so nail art or extra rows never overlap your day.
Minimum time between visits, and follow-ups booked for you: touch-ups, perfecting sessions, downsizes.
Checks before you start
Patch tests that hold a booking until a valid test is on file.
Consent signed every visit, in your wording, never editable afterwards.
ID and age checks, a medical exam on file, or a surgeon's clearance, where your work needs them.
Records shaped to your craft
A color formula card, a lash map, a pigment record from your own stock, a face map with lots and units, SOAP notes, or a jewelry record.
Before and after photos, private, side by side, with separate permission for your marketing.
Care that runs itself
Rebooking reminders on your schedule, and aftercare messages on the days you pick.
Home-care plans, packages and memberships, waitlists, and moving your clients over from your old app.
One of them, word for word
Some of my services have three parts: application, processing, and finishing. During processing I am free to take another client, but the chair stays held.
In {your app}, let me set the minutes for each part, per service. During processing, let other bookings fit only if they fit inside that gap and do not need the same chair.
Keep this separate from clean-up time, which blocks me completely. Mixing up the two is how stylists get double-booked.
Before you write any code, tell me your plan and which screens change. Then build it, and give me a short list of things to try by hand to check it works.
You copy it, you paste it, and you check what comes back. The roadmap puts it in the week it belongs.
Why I built it
I am not a tech person. I am the one with the clients.
I needed my client notes, photos, forms and homecare plans in one place that worked
the way my room works. Nothing I paid for did all of it. So I built it, at night and between
appointments, with Claude doing the code and me deciding what it should do.
I could not afford to do anything twice. So before each step I looked it up until I
was sure. That turned into thousands of hours of research and testing, and then into this roadmap.
You do not write code. You describe what you want in plain words, you copy and
paste what the roadmap gives you, and you check that it works. The skill you need is the one you
already use every day: knowing exactly how your clients should be taken care of.
Times are changing in our field, and so are we. If I could build mine, you can
learn to build yours.
It grows when you do
Your app changes the day your business does
A booking app you rent changes when its company decides to. Your own app changes
when you decide to.
Adding a new service? Changing your deposit policy? Taking a new course and adding
brows to your lashes? Your board changed a rule, or three clients asked for the same thing? You
describe the change in plain words, Claude makes it, and you check it. Often the same day, between
clients.
New service, new rulesAdd it to your menu with its own time, price, forms and
aftercare. No waiting for a feature request to be noticed.
New tradeStart offering something new and the app learns it: the same kind of
interview the roadmap opened with, for just that service.
Your clients ask, you buildThe thing your regulars keep asking for goes on your
list, and when it matters, it goes in your app.
The roadmap ends with the prompts you use for that, forever: "my business changed,
update my app", the five-part feature prompt, and the exact way to ask when something breaks.
The app is yours, so it keeps up with you.
Be honest with yourself
What you give up when you own it
Owning your app is a real trade. Here is the other side, before you buy, not after.
What you give up
Their marketplace. If clients find you by searching a booking marketplace, your own app will not bring you those. Many pros keep a listing for that and send regulars to their own app.
Someone else fixing it. If something breaks, you and Claude fix it. The roadmap has a prompt for exactly that, but it is your job.
Some of your time. Building it takes weeks, at your own pace, and it needs a little care after.
What you get
Your rules. Your deposits, your fill windows, your forms, your aftercare.
No cut on clients. Nobody takes a share of a client who books in your own app.
Your data, all of it. Every client, note and photo is yours to keep, back up and take anywhere.
Costs you can see. Your running costs are the plain ones listed below, and nothing takes a cut of your bookings.
Keep your current booking app until yours works. Nothing here asks you to
switch on day one. Build it on the side, test it with a few regulars, then move over when you are
ready.
The hard part, already done
The right prompt is the hard part. I did it for you.
Anyone can type a request into Claude. Getting back exactly what you wanted
is the hard part. It comes down to the prompt: what to ask, how to word it, what to tell Claude
not to touch, and which one comes first. I put thousands of hours into working that out
on my own app.
So you skip it. Every prompt that worked is here, in order, with exact directions:
where to paste it, what you should see come back, and what to check before the next step. You
copy, you paste, and Claude does the work with you. You hit the ground running instead of
spending months learning how to ask.
It is one live page you work inside. You tick steps off, it remembers where you got
to, and a short walkthrough video shows you how to start.
You pick your trade, your state and your features once. Every prompt then uses your answers instead of a blank.
What you get
Everything, on one page, for $97
One. The spine.
The Beauty Biz App Build Roadmap
Every step, plus an ongoing section. One page that lives in your own Claude account and is
yours to keep.
Every step, one after the other, with a box to tick.
Four colour tracks, so nothing gets forgotten.
Optional steps clearly marked.
Your progress saves on its own.
Print it if you like paper.
Two. The engine. The part that took the longest.
The 128 prompt library
Built into the steps. Not handed to you as a separate list you have to work out how to
use. Getting each prompt to make exactly the right thing, and in the right order, is where those thousands of hours went, and a prompt
run in the wrong week is what costs people a month.
An interview written for your trade, the core every beauty app needs, and a prompt for every feature.
Prompts you keep using as your business grows: new services, new policies, new trades.
Built from the steps I used for my own app, rewritten for beauty businesses.
Fills in with your app name on its own.
Labelled Claude Chat or Claude Code.
A copy button on every one.
All gathered in one place too, for when you know what you need.
Three. The head start.
The 22 minute walkthrough
Me, walking you through the page and the few things that are easy to get wrong.
How to set the roadmap up and keep it.
Claude Chat and Claude Code, and why it matters.
Why the app stores are optional.
The five things that cost me real time.
Exactly what to do first.
$97 once. Instant access, and every update to the roadmap is free forever.
The whole build
The whole build, week by week
The weeks show the order, not a deadline. Go at the pace your book allows.
Your current booking app keeps running the whole time.
Week 1
Get ready, and plan your app
Your accounts, your trade, your state's rules, your data requested from your old app, the interview, and a clickable demo of both sides: yours and your client's.
Week 2
Make it real and put it online
Claude Code and GitHub set up once, standing rules that protect your clients' information, and your own web address.
Week 3
The core every beauty app needs
Client list with export and backup, your services and hours, online booking with your policy, your booking link for Instagram, Google and your website, reminders, signed forms, visit records and photos, and deposits.
Week 4
Your features
The ones you ticked for your trade, and your own ideas, one at a time, each tested before the next.
Week 5
Test it, and protect your clients
Claude tests every screen, every money total, and whether one client could ever see another's information. Plus your privacy policy and booking policy.
Week 6
Brand it, and put it on your clients' phones
Your look, your icon, and the pop-up that shows clients how to add it to their home screen.
Week 7
The app stores, only if you want them
Marked optional, because for most beauty businesses it is.
Week 8
Open for real clients
Real payments turned on, five regulars first, a dated switch plan so no appointment gets lost, the messages to your clients, and your booking link in your bio, on Google and on your website.
Every step, and you know what each one contains before you buy.
128 prompts, built into the steps
Claude does the work. You check it.
You never sit staring at an empty chat box trying to work out how to word it.
Every job on the roadmap already has its prompt written, it fills in with your trade and your
choices, and it tells you whether it goes in Claude Chat or Claude Code.
Before you build
Your state's rules for records, consent and minors, researched with links, so you know what your app has to keep.
Asking your old booking app for every note, form and photo, early, before you ever switch.
The interview, a clickable demo, and a written build plan in plain words.
The core
Sign-in for you, and a private link for each client that opens only their own information.
Your client list, brought over from your old app, with export and daily backup.
Services, hours, online booking with your policy, reminders, forms, records and deposits.
Your booking link for your Instagram bio, Google and Facebook, a QR code, and a Book now button for your website.
Protecting your clients
A full test that tries to break booking, money and privacy, then one fix at a time.
Your privacy policy, terms and booking policy, written in plain words.
A copy of her data for any client who asks, and a backup you have actually restored.
Moving your clients over
Five regulars first, then a dated switch plan so no appointment is lost.
The email, text, post and desk sign that tell your clients, in your voice.
Forty things to post, from the build you actually did.
One example of what I mean
The step people find out about too late
Ask for your data on day one, not on the day you switch
Your client list usually comes out of a booking app easily. Your notes, visit history,
signed forms and photos often do not, and getting them can mean a support request that takes
days.
So the roadmap has you ask in week 1, weeks before you need it, with the message already
written. By the time your own app is ready, everything is waiting for you. That is this whole
thing in one example. Not the code. The order.
Be honest with yourself
Who this is for
This is for you if…
You run your own book: your own suite, room, studio or chair.
You know exactly how your clients should be cared for, and your app does not quite fit it.
You have never written code and you do not want to learn a language.
You would rather follow a checklist than look all of this up yourself.
You can find a few hours a week, even between clients.
This is not for you if…
You want someone to build it for you. You still do the work.
Most of your new clients come from a booking marketplace and you do not want to lose that.
You want live calls or a group. There is neither, on purpose.
You want a promise about money. Nobody can give you that.
No surprises after you buy
What building your app actually costs
Not what this costs. What your build costs, so you can decide before you
spend anything. Most of it is free, optional, or only matters if you go to the app stores.
What
Cost
When
Claude, paid plan
$20 to $100 a month
Day one, for the full build. This is your real cost. (The free starter does not need it.)
GitHub
Free
Never, for what you need.
Vercel hosting
Free, then about $20 a month
Free while you build and test. Its free plan is for personal use, so once clients book through your app, your business needs the paid plan.
Database
Free to start
Only if your app has to remember things.
Stripe
% per sale
Only when money actually moves.
Domain name
$12 to $20 a year
Optional. The free address works fine.
Apple Developer
$99 a year
Only if you go to the App Store.
Google Play
$25 once
Only if you go to Google Play.
Once your clients use it, plan on your Claude
plan plus hosting each month, and card fees when you take payments. Text reminders add a carrier
registration. The app stores are optional, and the roadmap says so in writing.
Before you decide
Questions people ask
I am not a tech person. Can I really do this?
I am not one either. I am an esthetician. You will not write code. You will
describe what you want, copy the prompt the roadmap gives you, paste it, and check that it
works, one step at a time. If you can follow a treatment protocol, you can follow this. It
still takes real time and attention, and you do the work.
Will it mess up my bookings while I build?
No, because you keep your current booking app the whole time. You build yours
on the side, test it with yourself and a few regulars, and only move over when it works.
Can I take deposits and card payments?
Yes. The roadmap sets up deposits per service through Stripe's own
payment page, so card numbers never touch your app. Card fees are about the same as you pay
now, so do not expect to save on those.
What about client health info, like HIPAA?
Most estheticians, lash, nail, hair and massage pros who are paid directly by
clients are not covered by HIPAA. Med spas and anyone who bills insurance can be. Either way,
your clients' info is yours to protect. The roadmap keeps it private, backed up and off any
public link, and never puts ad trackers on your forms. If you bill insurance or run a med
spa, check with a professional before you store health records.
Can I bring my clients over from my current app?
Your client list usually exports from your booking app as a spreadsheet. Notes
and visit history are harder: some apps only hand those over if you contact their support. Ask
them early. Your own app has a full export built in from the start.
Do I need to know how to code?
No. And you will not learn a coding language here. You will learn how to tell
Claude what to build, how to check what comes back, and what to do in what order. That is the
real skill now. You do not need to know how to read or write code. You just have to be good at
following directions.
Is this just a list of prompts?
No. A prompt that makes exactly what you want is the hard part, and knowing
which one to run first is the other half. Each prompt here was worked out over thousands of
hours on my own app, and each one sits on the step it belongs to, with directions for where to
paste it and what to check. Some steps will not even work unless something else is true
first. That is why the prompts sit on the steps instead of in a list.
What do I need before I start?
A Claude account on a paid plan, and a clear idea of how your business runs. That is it. The
first thing the roadmap does is walk you through opening your accounts, one step at a
time.
The free starter is different. That one is much smaller, and a free Claude account
handles it, so you can see what this feels like before paying for anything. The full build
is a different amount of work, and that is where a paid plan matters.
Is this a course with modules and hours of video?
No, and that is on purpose. There is one 22 minute video, and its whole job is
to hand you the roadmap and show you how to use it. The roadmap is the product. You do not
need me talking for eight hours. You need to know what to do next.
Do I have to put my app in the app stores?
No, and this surprises people. What you build works in any browser, on any
phone or computer. People can add it to their home screen and it works like a normal app. The
stores are one extra step, they are marked optional, and plenty of businesses never
bother.
How long does it really take?
It depends on your app and how much time you have. The roadmap is laid out in
weeks so you know the order, but they are a guide, not a deadline. Go at your own pace and
nothing breaks.
What if I get stuck?
The roadmap has a prompt for that too. It is a way of describing what broke so
Claude can actually fix it instead of guessing. Claude is your help desk here, and it is
awake at two in the morning, which no person is. There is no coaching included and I want to
be straight with you about that.
Why is it only $97?
Because the work is already done. I built this for myself first and I am not
rebuilding it for you. So the price is not paying for my time. It is paying for the research
you get to skip. I would rather this be an easy yes.
Do I get updates?
Yes. Free, forever. When I make the roadmap better, your link shows the better
version. You do not buy it again and there is nothing to download.
Will this make me money?
I cannot promise you that, and I would not trust anyone who did. What I can
give you is the exact process I used, in the strategy that worked, including my mistakes. What
you build with it is yours.
How do I get access after I pay?
Right away, on the screen, the second your payment goes through. You also get
your links by email. Open the roadmap in your own Claude account, pin it, and it lives in your
sidebar from then on.
You need a Claude account to open it. A free account is enough to open and read the
roadmap, so you can sign up at claude.ai the day you buy. You will want a paid plan when you
start building, in week 1.
Can I get a refund?
No. You get the whole thing instantly, so there is nothing to give back. All
sales are final. That is exactly why this page tells you what is inside, what your build will
cost, and who this is not for, before you pay instead of after.
An app built for your business, that you own.
You already know exactly how your clients should be taken care of. The roadmap turns that into
an app, one copy and paste at a time. I did it between appointments. You can learn to do it too.
$97
one payment. yours forever. every update included.
Instant access, the second you pay.
If today is not the day
Start with a clickable demo, free.
No hard feelings if $97 is not right now. There is a free starter that turns your idea into a
clickable demo of your app, on your phone. No card, no trial, no
catch, and a free Claude account is enough to do it. That is the difference between the
two: the build above is where a paid Claude plan earns its keep, and this is not.
It is the first step of the roadmap above, and it shows you exactly where the wall is,
which is the part nobody warns you about.